Building Performance, Revenue & Relevance

Whether establishing positioning for startups or early-stage businesses or assessing and optimizing positioning for more mature brands, our focus is closely partnering with leadership to maximize competitive advantage, drive sustainable market performance, and grow equity value by aligning business and stakeholder objectives with market opportunity and competitive dynamics.

Our unique experience across both brand development and positioning and investment banking informs our approach of integrating a focus on both clearly defined market context and competitive differentiation and building the intangible and powerful attributes of branding that directly contribute to performance and value. It is ideal for companies looking to build sustainable, high-performance, and high-value businesses.

We leverage our proprietary brand strength evaluation tools and an efficient process born of integrated experience in hands-on branding strategy, business operations, and P&L management—a rare combination if you can find it. It takes a diverse, highly experienced, and highly creative skill set to understand the intangible side of branding and the practical reality of managing and scaling a business. We collaborate with startups, early-stage companies, SMEs, and private equity and venture capital portcos to unlock and optimize brand strength to improve enterprise and market performance and maximize value creation.

Through a rigorous discovery process and objective-driven research, we uncover opportunities to optimally position brands and identify imminently actionable strategies and tactics. We are unencumbered by category or confirmation biases. We work across most verticals, B2B or B2C, with a bespoke range of solutions based on needs and desired outcomes.