A Platform For Brand Audits, Evaluations & Brand Diligence

When brand attributes are evaluated and measured against business objectives, market opportunity, and the competitive dynamic, they can be optimized to improve performance and outcomes. The BRANDThink Index™ is an evaluation platform used to asses and score a brand’s attribute strength, alignment among constituents, and alignment with market opportunity across a complex array of criteria. The Index considers critical tangible and intangible attributes directly impacting performance, differentiation, and equity value. Outputs uncover opportunities to amplify competitive advantage, accelerate market performance, and build sustainable success.

The construct for the Index is the three pillars that support all high-performing and high-value brands: Market Opportunity Alignment, Equity Attribute Strength, and Constituent Alignment. The platform scores tangible and intangible brand attributes at a micro-level, then collapses scores into aggregate, macro-level scores—ideal for benchmarking brand equity strength and prioritizing tactics and spending. There are indices specifically designed for brand pre/due diligence for mergers and acquisitions.

Below are several representative screenshots. Please reach out for complete overviews of the BRANDThink Brand Strength Index or the Brand Diligence Index.