Insights By Actual Humans For Those Interested In growing brand equity, raising capital, & building sustainable success.So Yeah, Pretty Much Everybody.
In Q4 of 2017, Apple dominated the smart phone market driving 51% of the category’s revenues on just 19.3% of total units sold. The next largest share of revenue was Samsung at 15.7% on 18.6% of total units shipped. The moral of this little financial comparison? Apple can..
For CMO’s today, options for building your brand are changing before your eyes. These days, leading brands are thinking like publishers, creating editorial calendars, hiring chief content officers and curating their asses off. This is all good and well, but curated content simply won’t..
Sometimes I just can’t understand what the hell is wrong with people, and this incident at Starbucks is a particularly disturbing example. Sadly, it’s testimony to how far humanity has yet to go to shed prejudices and biases that stifle us from being a unified planet. Last week, a Starbucks manager in Philadelphia called 911 because..
This has been bothering me and it’s been building for a while. Yes, things are ugly out there. The country is struggling with social issues of pretty significant proportions. For brands it’s a tricky time. The people have unprecedented power. Brands know a viral tweet, a hashtag campaign or a Facebook group can get the..
Brands are living, breathing things. They require shaping, nurturing, and maintenance over time. Done well, a strong brand has the power to build a business and sustain it well into the future, and can make its owner rich along the way. Brand equity, vs. brand value, has significant power beyond the balance sheet. Brand value is the..
Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many businesses that can negatively impacts performance. Smart C-Suites know this bias well. Confirmation bias is the human tendency to search for, favor, and use information that confirms one’s pre-existing views. Confirmation bias eliminates challenge and free thinking becoming..
Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful investors know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value...
![Are tech startups now an equal opportunity gig?
When Boris Cherny, the creator of Claude Code, asked a room full of bleeding-edge tech founders, “How many of you let Claude write 100% of your code?”
More than half the hands went up.
Software development has surely changed. And what are becoming the prized skills are the talents that make the code, the idea, the product better align with users and market needs.
The human and strategic skills, not the code.
It’s a seminal and opportunistic shift in the skill sets required for tech founders. No longer do you have to be a coding genius to develop an idea and find funding. You have to know people. Know a market. And know how to build an experience that meets people’s needs.
All this translates to potential opportunities that were, in a sense, unattainable if you weren’t a coding genius.
It’s a potential boon for a new generation of entrepreneurs who want to build a business. What matters most are the insights, ideas, system designs, and user experiences that meet a need and solve a problem.
Now, your agents can build the code, offering an unprecedented opportunity for the next generation of founders. You are now unconstrained.
Charney goes on to say. “There has never been a better time in history to [build a startup]; it's the golden age. You and your agents can build a giant company.”
As Andrej Karpathy said, “The hottest new programming language is English.”](https://brandthink.biz/wp-content/plugins/instagram-feed-pro/img/placeholder.png)