Insights By Actual Humans For Those Interested In growing brand equity, raising capital, & building sustainable success.So Yeah, Pretty Much Everybody.
PE/VC firms have a simple goal: create added value. Acquire a strong target with growth potential, increase its value, and sell generating profitable returns for stakeholders. The challenge appears simple; generate value by improving business performance. Yet inexplicably, the single most significant contributor to enterprise value has largely been ignored...
Just as a strong brand significantly impacts consumers, buyers are equally influenced. Both consumers and buyers of businesses will always be making both a rational and emotional decision. The final decision is always emotional and the brand is a significant driver of the decision. For an acquirer, a strong brand indicates low risk and a high likelihood of future..
Your perspective on the role of a chief brand officer directly relates to your world view of brand and your philosophy for building a sustainable and valuable company. This perspective finds clarity by answering questions like, what is a brand? How do you build brand equity? What is the importance of brand positioning? How do people fall in love with, and become loyal to brands?..
The primary directive for your management or operating team now is to position and prepare your business to benefit from the disruption and ride the recovery. The actions you take now may well make or break your company on the other side of the curve. Beyond the hope that mankind finds its humanity once again, opportunity is there for businesses that prepare and adjust early...
The truth is, brand is the most misperceived, and erroneously used word in business. It means a lot of different things to different people. Some exhibit a disturbingly narrow understanding of brand and its power to impact business performance and value. Their definition of brand is off. This misconception of brand, and the narrow scope in which it is often considered, is deeply ingrained...
If branding is not part of your company’s value creation strategy, you’re leaving money behind. Brand and its equity is one of the most valuable assets that a company has and the driver for financial success. When looking to exit, companies can command larger transaction multiples based solely on the brand and the strength of..
While the power of strategic branding to help companies increase financial returns, both operationally and in M&A transactions is intellectually understood and acknowledged, it is, inexplicably, a frustratingly difficult sale. Forget the unfortunate reality that many people limit their understanding of “brand” to visual identity, the challenge is that the inherent power..
Let’s start with this: your brand is not your logo or your color palette. It’s the perceptions and feelings people have about you, it’s what people say about you to others. Your brand is a relationship first, not a font. To earn that relationship, brands must have meaning, purpose, and saliency. Relationships are what drives behavior, not logos...
![Are tech startups now an equal opportunity gig?
When Boris Cherny, the creator of Claude Code, asked a room full of bleeding-edge tech founders, “How many of you let Claude write 100% of your code?”
More than half the hands went up.
Software development has surely changed. And what are becoming the prized skills are the talents that make the code, the idea, the product better align with users and market needs.
The human and strategic skills, not the code.
It’s a seminal and opportunistic shift in the skill sets required for tech founders. No longer do you have to be a coding genius to develop an idea and find funding. You have to know people. Know a market. And know how to build an experience that meets people’s needs.
All this translates to potential opportunities that were, in a sense, unattainable if you weren’t a coding genius.
It’s a potential boon for a new generation of entrepreneurs who want to build a business. What matters most are the insights, ideas, system designs, and user experiences that meet a need and solve a problem.
Now, your agents can build the code, offering an unprecedented opportunity for the next generation of founders. You are now unconstrained.
Charney goes on to say. “There has never been a better time in history to [build a startup]; it's the golden age. You and your agents can build a giant company.”
As Andrej Karpathy said, “The hottest new programming language is English.”](https://brandthink.biz/wp-content/plugins/instagram-feed-pro/img/placeholder.png)