Brand Strategy Insights By Actual Humans For Those Interested In Improving Performance & Increasing Returns.So Yeah, Pretty Much Everybody.
Our psychological relationships with brands and the resulting brand equity is one of those amorphous concepts that’s always been hard to quantify. Nevertheless, successful investors know the benefits of a strong brand are undeniably real. A brand is a company’s most enduring asset. Properly nurtured and leveraged it has tremendous financial value...
![Are tech startups now an equal opportunity gig?When Boris Cherny, the creator of Claude Code, asked a room full of bleeding-edge tech founders, “How many of you let Claude write 100% of your code?”More than half the hands went up.Software development has surely changed. And what are becoming the prized skills are the talents that make the code, the idea, the product better align with users and market needs.The human and strategic skills, not the code.It’s a seminal and opportunistic shift in the skill sets required for tech founders. No longer do you have to be a coding genius to develop an idea and find funding. You have to know people. Know a market. And know how to build an experience that meets people’s needs.All this translates to potential opportunities that were, in a sense, unattainable if you weren’t a coding genius.It’s a potential boon for a new generation of entrepreneurs who want to build a business. What matters most are the insights, ideas, system designs, and user experiences that meet a need and solve a problem.Now, your agents can build the code, offering an unprecedented opportunity for the next generation of founders. You are now unconstrained.Charney goes on to say. “There has never been a better time in history to [build a startup]; it's the golden age. You and your agents can build a giant company.”As Andrej Karpathy said, “The hottest new programming language is English.”](https://brandthink.biz/wp-content/plugins/instagram-feed-pro/img/placeholder.png)