Brand Strategy That Builds Performance, Revenue & Relevance

Whether establishing competitive positioning for startups or early-stage businesses and raising capital or assessing and optimizing positioning for established mature brands, we partner closely with leadership to maximize competitive advantage, drive sustainable market performance, and grow equity value by aligning business and stakeholder objectives with defined market opportunity and competitive dynamics. We are an extension of the leadership team.

Our unique experience in creative brand development and positioning, management consulting, and investment banking informs our integrated approach to aligning clearly defined market opportunity and competitive differentiation and building the intangible and powerful attributes of branding that directly contribute to performance and value. We help build sustainable, scalable, high-performing, and high-value businesses.

We leverage our proprietary brand strength evaluation tools and an efficient process born of integrated experience in hands-on branding strategy, business operations, and P&L management—a rare combination if you can find it. It takes a diverse, highly experienced, and highly creative skill set to understand the intangible side of branding and the practical reality of managing and scaling a business. We collaborate with startups, early-stage companies, SMEs, and private equity and venture capital portcos to unlock and optimize brand strength to improve enterprise and market performance and maximize value creation.

Efficient and actionable–brand and business strategy solutions that drive performance and build value

Through a rigorous discovery process and objective-driven research, we uncover opportunities to optimally position brands and identify imminently actionable strategies and tactics. We are unencumbered by category or confirmation biases. We work across most verticals, B2B or B2C, with a bespoke range of solutions based on needs and desired outcomes.